Kala Philo

Blog post for FunnelEnvy, a funnel optimization service focusing on tech and SaaS.

B2B SaaS companies compete in crowded industry sectors, selling intangible services that often address complex problems. Landing pages play a crucial competitive role in attracting interested leads and converting them to the next step in the sales funnel. The post covers 3 ways to optimize landing pages.

A blog post for FunnelEnvy, a client that optimized SaaS and tech funnel marketing with analytics and dynamic content.

In the fast-moving landscape of B2B marketing, demand generation isn’t just a buzzword; it’s the backbone of success. This blog post will review three tried and true strategies to improve your demand gen.

Script editing example. The client was a team performance consultant specializing in working with middle management. My comments and suggested copy are in blue.

I was very honored and excited to write and produce this project for my favorite mentor. I led a small creative team to produce this video for Tim Grover's Down and Dirty group mentoring program. Mr. Grover was Michael Jordan's trainer for 15 years and co-authored the NYT best selling books Relentless and Winning.

In related posts, I covered the research behind why your content marketing may be stuck, including 3 reasons why the traditional marketing funnel is broken.
This post explains why shortcut to attracting new customers, and keeping existing ones happy, is trust. Let’s look at a new version of the content marketing funnel designed to attract, engage, and create customers for life.

This post suggests three values-based strategies to improve engagement, keying off of research uncovering related current trends in values, trust, and consumer expectations.

Pillar blog post for Marketers navigating Web2 - Web3.

So what’s next? There is a lot of good news. In the past few months, I did extensive research and came across two significant trends that add up to big market opportunities.

Social businesses, cause marketing, and impact collaborations with NPOs are the key to scaling business results alongside social/environmental benefits. Even the VCs are taking note.

Web3 tools like NFTs and tokens, with mainstream-friendly positioning, are the light at the end of the Web2 marketing funnel.

Read on to learn more.

Short blog post, summary - Web3 moves fast. Ingredients for success include:
Take action over process, waiting until you are “ready” usually leads to overthinking,
Wrap automation and experimentation around authentic, values-driven content that connects with your audience on an emotional level.

Strategic Hot Planet Opportunities for Ecopreneurs, Climate Tech Businesses and NPOs

I created this funnel outline for a client's outsourcing to a marketing team. I also created all the marketing copy for landing pages and emails for the funnel.

Email nurture series for a Digital / Fractionalized Real Estate Course Optin Funnel

Forget about the operational challenges of managing Kubernetes and open-source tools and enable your platform team to focus on innovation and growth. 360 Cloud Platforms will guide you through the intricacies of the cloud-native landscape to ensure your team unlocks the full potential of these powerful technologies.
Making the Complex Simple
No one can afford an immature Kubernetes operation. If your platform is down, your business is down. Unlike platform support from other providers, includ...

On March 7, 2023, Federal Reserve Chairman Jerome Powell said that the crypto space “needs to be monitored closely because it is full of turmoil—but not at the cost of stifling innovation in the world’s biggest economy.”
His statement sums up the current dilemma for regulators and cryptocurrency advocates.
“Someone” needs to be monitoring the space, said the head of the Fed, the regulatory agency charged with “monitoring financial system risks and engaging at home and abroad to help ensure th...

What are stablecoins and what are some potential use cases for stablecoins? We’re exploring them in this article.
Volatility has been synonymous with crypto since 2016, with whiplashes of price run-ups and crashes that test the faith of even the staunchest HODLers.
In an attempt to tame the roller coaster results, crypto entrepreneurs developed a unique category of digital currencies called stablecoins. Stablecoin issuers attempt to maintain a stable value by pegging the coin to a reserve ass...